One of the first recipes I developed on my own after making the switch to a pure vegetarian diet was a "veganized" version of my mother's famous carrot cake, in cupcake form. Since then, my carrot cake cupcakes have been a constant hit with friends and family.

In March of 2010, prompted by the interest of a popular local restaurant in adding my little carrot cakes to their menu, I made the decision to pursue making a small business out of selling them, and founded Sweeties New York Pastry Co.

Sweeties is a Brooklyn wholesale, home-based bakery with plans to grow into a brick and mortar store one day. Sweeties cupcakes now come in Mini and Jumbo sizes, and two flavors: Carrot with "Cream Cheese" Frosting and Banana with Peanut Butter Frosting. Basic, super-moist vegan chocolate and vanilla cupcakes are also available upon request.

As often as once a month, I'll be selling Sweeties to the public and giving potential retailers a chance to meet me and taste the cupcakes at the Greenpoint Food Market in my neighborhood of Greenpoint, Brooklyn.

For wholesale pricing or to learn more about Sweeties, please contact me (Alyssa) at sweetiesnyc [at] gmail.com.

And don't forget to check out the Sweeties Facebook fan page to become a fan and connect with other Sweeties fans!